How Much Does Google Adsense Pay? The Definitive Guide

I find that newbies are always wanting to know how much Google Adsense is going to pay before they put it on their sites. As much as I wish it were a simple question to answer, it really isn’t. If you are new to Adsense, read our Beginner’s Guide to Adsense post.

How much does Adsense pay?

Adsense pays on a pay-per-click (PPC) basis, so publishers get paid based on how many clicks they get to their ads. The pay for each click can be as low as pennies and as high as $10 (in very rare cases).

How much does Adsense pay per click?

From the variety of blogs I have had I would say expecting to be paid 15-50 cents per click is a decent average.Certain niches will find that they rarely get more than 15 cents a click and other niches may rarely get less than 50 cents per click.

The price is determined by a few factors, but the biggest is the demand from advertisers to advertise for a certain keyword phrase. So, say you write an article called “Gardening tools for beginners”, advertisers who sell gardening tools will essentially be competing to advertise next to your article. If there is a lot of demand from them, then they will have to pay more to advertise next to your article. When they pay more, you will in turn earn more from each click.

Warning: Do NOT click your own ads under any circumstances!

The whole Adsense system is based on the hope that advertisers are not getting false clicks and as a result they are quick to close the account of anyone who they SUSPECT is generating false clicks. Don’t encourage readers to click them, don’t tell your friends and family to click them, and definitely don’t click them yourself. For as much money as Google makes you can rest assured that they have spent millions of dollars on tools to detect false clicks and they are very good at finding the culprits.

So how do you find Keywords that make more money?

The easiest way to do this is to use the Google Adwords tool. When you get there go ahead and enter a keyword and hit enter. After the results show, click the columns button on the right hand side as shown below.

After you click this, select “Estimated Avg. CPC”. Now you will see your list of keywords and their average CPC that the ADVERTISER will have to pay. I would go ahead and click the Estimated Avg CPC column to sort it from high-to-low like shown below.

finding out how much adsense pays with the adwords tool

Best Practices

I would suggest using these figures as a gauge to which topics and/or niches might have better paying Adsense ads, rather than making assumptions about what you will earn. There are a lot of variables at play and it will be impossible to make accurate predictions on what you will earn.


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Add a Comment
  1. Great to know this and of course I’m set to venture into it

  2. i would like to know more about that tool

  3. Thank you for making this information known

  4. Good tip there, not clicking on ones ad, thanks for the enlightenment

  5. The pay for each click can be as low as pennies and as high as $10

  6. i have been looking for a post like this for a long time. thanks for this valuable update.

  7. The pay is quite fascinating but not everyone can risk venturing into it

  8. The adsense pay is good but not everyone can take advantage of it

  9. Very low pay per click, but as we know traffic is all it takes to hit the marker high

  10. I will love to venture into this Google Adsense.

  11. Waw if you dont know by readinf this you will know how to get paod and how much thank

  12. what a great ideal and nice information, thank you

  13. Sylvester Micheal Efeokhai

    Nice info

  14. Information is good. Now I know better

  15. Good info. It is getting clearer now.

  16. thank you very much for dis offer..

  17. Thanks for the update. I’m glad to know about this and even ready to venture into it.

  18. thank for letting us know about this information

  19. Google Adsense very pretty way of making money, bt just fr the big boys in the industry

  20. Google is making it up to people

  21. this is very good and nice information really interesting and motivate

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